LAST ICE
Robin Saunders, co-owner of Saunders Sunrise Cabins, sits in the only occupied cabin on her property in Paradise, Michigan, near Lake Superior on December 27, 2020. On this day, her six-cabin property was fully booked out with snowmobilers until the entire booking was abruptly cancelled due to lack of snow. Robin Saunders, says, “Snowmobiling supports our livelihood, this is what keeps us in business. 90% of our business in winter is snowmobilers and the rest are people who want to see the ice on the falls.” The continual unpredictability of winter weather has caused some tourist-driven businesses in the Upper Peninsula to begin to consider how to adjust their planning, marketing and their offering to adapt to climate fluctuations.